The Society – Guiseppe Armani Factory
We do get lost a couple of times but finally we see the sign in the distance. And now another fiasco. We drive into what we think is the right place and before we know it here comes a car at high speed and he cuts us off and jumps out of his car and comes running over.
What are we doing here, we are trespassing. It turns out we have gone into some secret area where the public are not allowed to go.
So we explain that we have an appointment at the showroom and that we have come over from Australia. The explanation calms him down when he realizes we are not there to steal next seasons collection designs and he directs us up the road further to The Society showroom.

It turns out that the holidays started the day before we arrived so we are unable to see the statues being painted. However, the managing director gives us the grand tour and explains in great detail the process of painting and drying each piece. I am overjoyed at seeing the place where all this fabulous porcelain is produced.
I only wish my daughter Varinia, who also collects Armani statues could be here to witness the sight of all these amazing pieces waiting to be painted, dried or shipped. I feel like a kid in a candy store.
And all too soon it is time to head of to Sienna and San Gimignano. Having the car has given us the freedom to get around and see as much as we can before we head off to Rome.
Here is an example of Guiseppe Armani’s work. You can see the incredible detail in the porcelain. This piece is called Artemis and measures 24 1/2 inches in height.
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Tagged with: Artemis and the horse by Guiseppe Armani • Guiseppe Armani Porcelain Statues • The Society Florence
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